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MSL Consulting

Purpose, People, Strategy

Align to Achieve



The MSL in our name comes from the Latin Montani Semper Liberi found on the Great Seal of the State of West Virginia. This translates to “Mountaineers are always free”. 


As entrepreneurs, business owners, CEOs, Executive Directors, leaders and managers we are all “mountaineers” seeking freedom. Freedom from working “in” the organization so we can work “on” the organization.  Freedom from inefficient meetings that consume our days. Freedom from the monotony of the day to day so we can create something bigger and better. Freedom to be at all of our kids events, take that vacation, travel, take a sabbatical or work on our next idea without worry that our team, department, company or organization will struggle.

Freedom as a leader comes from creating alignment between your purpose, people and strategy.  At MSL we help leaders and organizations (both small to mid-size companies and nonprofits) define, refine and communicate their purpose and strategy while optimizing their talent using software to drive best practices and achieve the results and freedom they desire.

A recent benchmarking report indicates that over 90% of executives expressed the need for outside help with business strategy in some form while 70% of CEO respondents said their highest priority is attracting the most qualified candidates, and nearly half said it was their top hiring concern.

With decades of experience building, scaling and aligning high performing teams and organizations across many industries  we are passionate about helping other leaders find their freedom.

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A successful organization needs to have an internal  operating system to keep everyone aligned,  working on what matters when it matters and providing transparent accountability. MSL Consulting works with you to create or refine your internal operating system and optimize your talent, leading to alignment and accountability across your entire organization. Our approach is different than a typical consultant.  We don't observe and make recommendations in a report  but rather provide growing companies and nonprofits with fractional CXO engagements where we roll up our sleeves and work alongside you and your team in a needed part-time executive function. 


From leadership/executive coaching and talent optimization to fractional Chief Strategy Officer, Chief Financial Officer, Chief Marketing Officer or Chief Operating Officer services and strategic planning facilitation, we work with you to determine the correct level of engagement to achieve your goals. 

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"The responsibility of business is to use its will and resources to advance a cause greater than itself, protect the people and places in which it operates and generate more resources so that it can continue doing all those things as long as possible"

Simon Sinek

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