MSL Consulting

Purpose, People, Strategy

Align to Achieve


The MSL in our name comes from the Latin Montani Semper Liberi found on the Great Seal of the State of West Virginia. This translates to “Mountaineers are always free”. 


As entrepreneurs, business owners, CEOs, leaders and managers we are all “mountaineers” seeking freedom. Freedom from working “in” the business so we can work “on” the business.  Freedom from inefficient meetings that consume our days. Freedom from the monotony of the day to day so we can create something bigger and better. Freedom to be at all of our kids events, take that vacation, travel, take a sabbatical or work on our next idea without worry that our team, department, company or organization will struggle.

Freedom as a leader comes from creating alignment between your purpose, people and strategy.  At MSL we help leaders and organizations define, refine and communicate their purpose and strategy while optimizing their talent using software to drive best practices and achieve the results and freedom they desire.

With decades of experience building and scaling high performing teams and organizations across many industries  we are passionate about helping other leaders find their freedom.

Stand Up Meeting


A Custom Operating System for your Organization

A successful organization needs to have an internal operating system to keep everyone aligned,  working on what matters when it matters and providing transparent accountability. MSL Consulting works with you to create or refine your internal operating system and optimize your talent, leading to alignment and accountability across your entire company. 


From leadership consulting and talent optimization to fractional Chief Strategy Officer, Chief Financial Officer or Chief Operating Officer services, we work with you to determine the correct level of engagement to achieve your goals.

Man Working

"The responsibility of business is to use its will and resources to advance a cause greater than itself, protect the people and places in which it operates and generate more resources so that it can continue doing all those things as long as possible"

Simon Sinek



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